Ready to Open the Doors to the New Era of Advertising?!
The New Generation is Catching Up!
We are at the edge of a new age in technology and media. A new technique has emerged from the inner depths of the deep sea of our latest technology trends. VR was mainly introduced to add another dimension to our movie watching activity, nowadays, VR is getting acquainted with advertising. Adverts will never be the same again; it’s the end of ads as we know it!
Mercedes showed off its latest SL model with a virtual drive on the Pacific Coast Highway in California. During the drive, users were able to look around the interior of the car, peer up through the sunroof, and watch as the car navigated the road. When transitioned to convertible mode, a glance to the right revealed the Pacific Ocean.
To promote its new Filled Cupcake Flavored cookies, Oreo created an animated virtual world that took users through a mystical fantasy land complete with milk rivers and chocolate canyons.
The video has had over three million views and counting.
Other notable brand examples to check out:
The possibilities of VR are 'virtually' endless, but what's important to note is that a brand’s VR video must have a purpose - be it for sheer entertainment, emotional connection or to share a message. And definitely businesses need to utilize the technology properly and ensure they're providing a quality experience.