• Cairo Ad School

Want to be a success in advertising? It might sound cliché, but this answer is really interesting.

Updated: Oct 14, 2019


We found an interesting ​study about ad people; it states that successful people in advertising are those who have a point of view. Here is “What is a point of view” from “Whatever you think, think the opposite” by Paul Arden.

What’s your point of view?!

“Most people are other people.

Their thoughts are someone else’s opinions,

Their lives a mimicry,

Their passions a quotation.”

Oscar Wilde.

What’s your opinion?!

There’s no right point of view.

There is a controversial or popular point of view.

There is a personal point of view.

There is a large point of view which the majority share.

There is a small point of view which just a few share.

But there is no Right point of view.

You are always Right.

You are always Wrong.

It just depends from which pole

you are looked at.

Advances in any field are built upon people with the small or personal point of view.

#Pointofview #FromaBook

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