top of page
WHO CAN JOIN?
You into advertising.
Or you're about to.
working
in advertising
looking to work
in advertising
WHAT YOU'LL WALK OUT WITH
A repeatable way to think — not a lucky streak of ideas.
01
A thinking system
Frameworks used by working CDs to crack briefs under pressure.
02
Mentors who run rooms
Every mentor is a working CD or ECD. They lead live brainstorms with you.
03
Briefs that get pitched
Top ideas are pitched to partner agencies for real production.
THE CANON
The ideas we study. The mechanics behind them.
Great ideas look like magic — until you reverse-engineer them. Then they look like a system.
7 Weeks Program
30 HOURS TOTAL
5 Classes
CRAFT
Sessions
DEVELOPMENT
13,900 EGP
+ REGISTRATION FEES + IAA LOGO ON CERTIFICATE
7 WEEKS - CLASSES & DEVELOPMENT SESSIONS
Program Outline
-
Brainstorming the mother of creative techniques
-
Capturing material for creativity from anything
-
Getting the juice out of your material
-
What is an idea and what is not and The campaign
1
Honest answers.
bottom of page