WHO CAN JOIN
Copywriter, Art director
Content writer, Film maker
5 weeks - 1 class per week
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
There isn’t a stronger connection between people than storytelling! But there is more to storytelling than the mere act of telling stories.
In this course, you will learn how to tell a story in a way that delivers a certain point. You will learn techniques that will help you build a persuasive and engaging story and how to spice it up until the end of it!
Students will know the power of the storytelling, the deference between some one who tells stories or a storyteller, they will learn how to observe a story or build a new one from scratch, and how to "storytell" to deliver a specific message for specific audience, in persuasive way, that touches audience and keep them engaged to the end. They will learn building a structure, crafting and producing either with words or by photos
WHAT YOU WILL GAIN FROM THIS COURSE
“telling” your brand’s message in a form of a story that hooks your audience in an emotional way.
THE COURSE WILL COVER
* What is Storytelling
* Storytelling Structure
* Stories with no words
* Stories with Dialogue
* Given a Product and Target Market an Emotion
* The perfect story
The Real World
Who does what inside the Agency by Head of Departments in Multinational Agencies