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WHAT YOU'LL WALK OUT WITH
You stop chasing trends. You create new ways for ideas to live.
01
Medium thinking
See the world as ideas-in-waiting. Anything can be a campaign surface.
02
Idea-first execution
Start from the idea — let it choose its own format, channel, and behavior.
03
Awards-grade craft
The bar is the work that gets cited in case studies and shortlists.
THE CANON
The work that
invented its own category.
Every great medium innovation started as someone refusing the brief's format.
7 Weeks Program
30 HOURS TOTAL
5 Classes
CRAFT
Sessions
DEVELOPMENT
14,450 EGP
+ REGISTRATION FEES + IAA LOGO ON CERTIFICATE
7 WEEKS - CLASSES & DEVELOPMENT SESSIONS
Program Outline
-
What is medium innovation and why its the modern advertising
-
Medium vs Media & Creativity vs Innovation
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The criteria of inventing a new medium
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Inventing the right medium that solves the brief
Honest answers.
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