Without strategy execution is aimless. Without execution strategy is useless!
WHO CAN JOIN
Anyone who is working in advertising or looking to work in advertising
5 weeks - 1 class per week
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
Strategic thinking is the fuel for the creative process.
Every creative mind must appreciate the strategic thinking process... This is what would sell his/her creative ideas with no doubt.
In this course, you will learn how to read and understand a client brief and to properly approach the creative research process. You will learn how to build up a clear creative, with an objective in mind and on paper.
You will be trained to put yourself in the consumer shoes to uncover “smart insights” which leads to the best-selling creative idea for the brand.
WHAT YOU WILL GAIN FROM THIS COURSE
Learn how to think strategically to create creative ideas meet the communication objectives and help in solving the brand problem.
THE COURSE WILL COVER
* What is Strategy
* The Pop Culture and Brand identity
* The consumer behaviour and segmentation
* Uncovering a smart insight
* The Creative brief
* The Strategy statement
Why do you say strategic thinking is very important for creatives?
A- In my early years as a creative, I was frustrated by why I can't sell some of my ideas those I see brilliant! and My frustration turned to victory once I started to think strategically before putting down my ideas!
I LOVED THE PROCESS SINCE I STUDIED STRATEGIC THINKING, IT MAKES ME SELL MY IDEAS IN A BLINK!
How many nights had a creative spent at work trying to put together a lot of ideas in your presentation, praying that your client might actually choose one of them? However, you would still be full of doubt while presenting them?!
How about starting your creative process by thinking strategically and have only a couple of ideas that you would be sure are to the point and that your client would agree to all of them?! You could then leave your office on time and wake up fresh in the morning to present your ideas confidently.
Executive Creative Director
Q&A From the Real world
The Real World
Who does what inside the Agency by Head of Departments in Multinational Agencies