Without strategy execution is aimless. Without execution strategy is useless!

WHO CAN JOIN

Working as - or - Looking to be:

Anyone who is working in advertising or looking to work in advertising

DURATION

7 weeks - Class per week:

5 Weeks Classes /15h

2 Weeks Development Workshops /8h

+ Creativity enhancement's Activities /10h

TEACHING METHODS

Lectures, training, demonstrations and

critique of assignments

Teaming up with other courses students to work on Global Competition

TUITION

6000 EGP

15% off for Undergraduate Student

15% off for Fresh Graduate of 2 Years

25% off for Undergraduates & Fresh Graduates of Registered Universities

Installments on 6 months with CIB

STRATEGIC THINKING

COURSE

Strategic thinking is the fuel for the creative process.

 

Every creative mind must appreciate the strategic thinking process... This is what would sell his/her creative ideas with no doubt. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.  

COURSE OBJECTIVE:

This c course structured according to the essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. so that by the end of the course, they have the skill to employee each of the essential elements and formed their own creative brief.

WHAT YOU WILL GAIN FROM THIS COURSE

Learn how to think strategically to create creative ideas meet the communication objectives and help in solving the brand problem. 

THE COURSE WILL COVER

* What is Strategy
* The Pop Culture and Brand identity
* The consumer behaviour and segmentation

* Uncovering a smart insight
* Tha Mapping
* The Strategy statement

 

 

Why do you say strategic thinking is very important for creatives?

A- In my early years as a creative, I was frustrated by why I can't sell some of my ideas those I see brilliant! and My frustration turned to victory once I started to think strategically before putting down my ideas!

 

I LOVED THE PROCESS SINCE I STUDIED STRATEGIC THINKING, IT MAKES ME SELL MY IDEAS IN A BLINK!

 

How many nights had a creative spent at work trying to put together a lot of ideas in your presentation, praying that your client might actually choose one of them? However, you would still be full of doubt while presenting them?! 

 

 

How about starting your creative process by thinking strategically and have only a couple of ideas that you would be sure are to the point and that your client would agree to all of them?! You could then leave your office on time and wake up fresh in the morning to present your ideas confidently.

Enas Rashwan

Executive Creative Director

Enas Rashwan

Q&A From the Real world

Meet 

The Real World

of Advertising

Who does what inside the Agency by Head of Departments in Multinational Agencies