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WHO CAN JOIN?
You into advertising.
Or you're about to.
working
in advertising
looking to work
in advertising
WHAT YOU'LL WALK OUT WITH
A strategist's portfolio — decks that actually unlock the work.
01
Real brand problems
Ship 4 strategy decks on live briefs from partner agencies.
02
Mentors who plan for a living
Every mentor is a working strategist or head of planning.
03
From data to direction
Audiences, tension, territory, brief. You leave knowing how to lead a room.
THE CANON
The strategies we study.
Insight by insight.
Every iconic campaign is a strategy first. We
reverse-engineer the thinking behind the work
7 Weeks Program
30 HOURS TOTAL
5 Classes
CRRAFT
Sessions
DEVELLOPMENT
13,900 EGP
+ REGISTRATION FEES + IAA LOGO ON CERTIFICATE
7 WEEKS - CLASSES & DEVELOPMENT SESSIONS
Program Outline
-
What is Strategy and why we need one
-
The Pop Culture and Brand identity
-
The consumer behaviour and segmentation
-
Uncovering a smart insight and the creative brief
1
CCW
Honest answers.
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