Without strategy execution is aimless. Without execution strategy is useless!
WHO CAN JOIN
Working as - or - Looking to be:
Anyone who is working in advertising or looking to work in advertising
DURATION
7 weeks - Class per week:
5 Weeks Classes /15h
2 Weeks Development Workshops /8h
+ Creativity enhancement's Activities /10h
TEACHING METHODS
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
TUITION
8,600 EGP
15% off for Undergraduate Student
15% off for Fresh Graduate of 2 Years
Installments on 6 months with CIB
STRATEGIC THINKING
COURSE
Strategic thinking is the fuel for the creative process.
Every creative mind must appreciate the strategic thinking process... This is what would sell his/her creative ideas with no doubt. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.
COURSE OBJECTIVE:
This course structured according to the essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. so that by the end of the course, they have the skill to employee each of the essential elements and formed their own creative brief.
WHAT YOU WILL GAIN FROM THIS COURSE
Learn how to think strategically to create creative ideas meet the communication objectives and help in solving the brand problem.
THE COURSE WILL COVER
* What is Strategy
* The Pop Culture and Brand identity
* The consumer behaviour and segmentation
* Uncovering a smart insight
* The Mapping
* The Strategy statement
Why do you say strategic thinking is very important for creatives?
A- In my early years as a creative, I was frustrated by why I can't sell some of my ideas those I see brilliant! and My frustration turned to victory once I started to think strategically before putting down my ideas!
I LOVED THE PROCESS SINCE I STUDIED STRATEGIC THINKING, IT MAKES ME SELL MY IDEAS IN A BLINK!
How many nights had a creative spent at work trying to put together a lot of ideas in your presentation, praying that your client might actually choose one of them? However, you would still be full of doubt while presenting them?!
How about starting your creative process by thinking strategically and have only a couple of ideas that you would be sure are to the point and that your client would agree to all of them?! You could then leave your office on time and wake up fresh in the morning to present your ideas confidently.
Enas Rashwan
Executive Creative Director
Q&A From the Real world
Meet
The Real World
of Advertising
Who does what inside the Agency by Head of Departments in Multinational Agencies
