WHAT YOU'LL WALK OUT WITH
You'll define the problem. Then everything follows.
01
Insight discovery
Read brands, audiences, and culture for tensions worth solving.
02
Brief writing
Turn fog into a brief that creative can actually attack.
03
Strategic storytelling
Sell the thinking — internally and to the client.
WHO THIS IS FOR?
If this sounds like you,
you're in the right place.
You're a planner who wants depth, not templates.
You're an account person ready to lead thinking, not just timelines.
You're a creative who keeps asking 'why are we doing this?'
You're a marketer who wants to brief better and waste less.
DURATION
6 Months Program
135+ HOURS
STRUCTURE
3 Layers
2 Months per Layer
INCLUDE
6 Courses
+ Developmemt Sessions
TUITION
77,040 EGP
+ REGISTRATION FEES + OPTIONAL IAA CERTIFICATE 3,300 EGP
THE COURSES INSIDE
The courses inside this diploma.
THE OUTCOME
You don't just improve.
You operate at a different level.
You write briefs creative wants to attack.
You read brands and culture, not just data.
You lead the thinking in any room.