Mastering this role, makes you
the most valuable player in your team!
WHO CAN JOIN
Working as - or - Looking to be:
Account Planner, Account Executive, Brand Manager, Marketer, who wants to work as a planner in advertising
2 Classes Per week / 3 hours Per class
Account Planning Tools
Creative Brief Crafting
Real For Real: Real Client Brief
Payment on 3 Installments
15% off for Undergraduate Student
15% off for Fresh Graduate of 2 Years
Installments on 6 months with CIB
Creative without strategy is called "Art" Creative with strategy is called "Advertising".
In the business of advertising we are building brands, communicating with different consumer targets and competing with tens of competitors to sell products or services in a tough market! And in order to create a successful campaign that makes you achieve and standout, the perfect strategic plan must come first!
In this diploma, you will learn how to play the role and use the tools of account planning for a critical approach to the development of communication strategies.
THE PURPOSE OF THE DIPLOMA
The purpose of the Strategic Planning Diploma is to explore the benefits of account planning and provide the tools to create and execute an effective account plan. Participants will gain insights into the customer’s business environment, opportunities, relationships, and competition. Then they will learn how to set clear account objectives and business goals, as well as develop an action plan for building value to achieve long-term account sustainability.
PHASE 1: MASTER THE CORE OF ADVERTISING
PHASE 2: MASTER THE SPECIALITY
PHASE 3: YOUR FINGERPRINT
The diploma's outline has been created to deliver you the purpose in its best form, by studying 6 courses on 3 phases in a very beneficial method. The diploma's structure has been designed to make you live all what creative-mind dreams about!! It's designed to help you develop a deeper understanding to the core of advertising; master the specialties tools, go through the whole process of the business industry and gives you the opportunity to win a global award that makes you position yourself as a star, nationally and internationally!
And finally, a realistic and accredited evaluation that gives you the opportunity to be on our job recommendation system.
"It was a great experience to work in a team when I teamed up with students from creative diploma to work on a complete campaign from the strategy to the execution"
Adham Tarek - CIC Student
Strategic Planning diploma
"As a career shifter, I knew nothing about the advertising field. After studying at CAS, it felt like I'm living the real experience; especially after the week exposure"
Abdelkader Babi - Planner
Strategic Planning diploma
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