Content builds relationships. Relationships are built on trust. Trust drives revenue!

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This course Is simply about how to create successful digital content and master content creation based on the right research, smart strategy, and media knowledge

This course will take you in diverse journeys tackling all areas in digital Content, starting with cutting your confusion in using the terms in the digital world, ex; digital marketing vs. digital advertising vs. social media vs. marketing content!! answer all the bugging questions in your mind; how all these terms relate to each other? How can I think the idea and strategy for the digital content, what is my exact task as a content creator? And how I start and complete a successful creative digital campaign?

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COURSE OBJECTIVE:

Students get to understand what is "digital content" and learn "content creation" in-depth, to be strategic thinkers, creative, and problem solvers. and learn techniques and tools for the making process and to be able to build creative digital content that meets the goal, from scratch to the end, for

a communication' idea or ongoing content, with a big budget or small.

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WHAT YOU WILL GAIN FROM THIS COURSE

Understanding terms and tools of the digital world. Ability to create, build and maintain successful digital content for your brand, and working confidently fully understanding the right process step by step ( Media - Research - Strategy and the Creative Execution).  

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" You will get trained by a professional content creator and meet with guest experts in Digital Media  - Technology - Research ...and more"

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THE COURSE WILL COVER

• Introduction to the Digital World and Content Creation.

• Introduction to SEO & SEM

• Understanding Digital Media and Reading data

• Research Methods & Tools.

• Content Types and Building Strategy 

• Social Media Platforms differences, Target's Behavior and Expectations. 

• Content Conceptualization & The blueprint

• The Copywriting and The Art Direction, crafts across digital platforms. 

• Reports & Analyses and Content Efficiency 

• Digital activations and fledging a digital advertising campaign.

• The Innovation in digital advertising.