WHO CAN JOIN
Graphic Designer, Art Director,
Previous experience, Min 1 year
or Same field Studying Major
5 weeks - Class per week
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
Q&A From the Real world
Nothing sells better than meaningful eye-candy visuals. Those are the visuals that convey art and culture while carrying consumer insight
In this course, you will be stimulated to think visually and master the art director tools. You will learn how to choose the best form of art for your campaign and how to perfectly apply it on all your campaign's application!
Think visually and experiment new arts. comeing up with great concepts that use imagery to get their message across and get introduced to different schools of art and thoughts. Mind opining to reach better visual ideas and find out the personal processes and the best way to work.
WHAT YOU WILL GAIN FROM THIS COURSE
Create memorable visuals that convey art and culture while carrying the brand message at the same time.
THE COURSE WILL COVER
* What is Art Direction
* Art Direction vs Graphic Design
* Conceptual Art Direction
* The best Art for your message
* With & Without Copywriting
What does the Art Director actually do?
An art director is someone who is responsible for the visual style and images, Ads, Posters, prints, and television productions.
First They work with copywriter in coming up with the creative idea, then creates the overall visual art and culture for the idea's concept, and ensure others who develop the work that they are applying the same art direction on all applications.
The successful Art director must be curious about all forms of art, into fashion, movies, crafting and visually educated when it comes to different cultures
The Real World
Who does what inside the Agency by Head of Departments in Multinational Agencies