Creativity is giving yourself permission to see things differently!
WHO CAN JOIN
Anyone who is working in advertising or looking to work in advertising
5 weeks - 1 class per week
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
CREATIVE THINKING TECHNIQUES
Good start = Good ends.
Brainstorming and defining the idea are the first steps in the process of doing great creative work. In this course, you will tackle the power, the rules, the process and the limitations of brainstorming; which are essential in the advertising industry
Students will get to examine the raw materials of creativity and learn how to gather them. They will get to organize various cognitive tools in order to produce creative output and transform their “idea” into a goal.
WHAT YOU WILL GAIN FROM THIS COURSE
No more MIND BLOCKING ANY MORE! Creative techniques for generating ideas and apply creativity to find solutions for real life advertising.
THE COURSE WILL COVER
* Brainstorming the mother of creative techniques
* Capturing material for creativity from anything
* Getting the juice out of your material
* What is an idea and what is not
* The wrong strategy
* The campaign
The Real World
Who does what inside the Agency by Head of Departments in Multinational Agencies