Great copy should be
Long enough to cover the essentials,
Short enough to keep it interesting!

WHO CAN JOIN

Working as - or - Looking to be:

Copywriter, Content Writer

Art Director, Creative Director

DURATION

7 weeks - Class per week

5 Weeks Classes /15h

2 Weeks Development Workshops /8h

+ Creativity enhancement's Activities /10h

TEACHING METHODS

Lectures, training, demonstrations and

critique of assignments

Teaming up with other courses students to work on Global Competition

TUITION

6,300 EGP

 20% off for Undergraduate Student

20% off for Fresh Graduate of 2 Years

Installments on 6 months with CIB

CREATIVE COPYWRITING

COURSE

Simply put...Creative copywriting is writing to sell!


Be it for ads or other promotional materials, this course will teach you creative and persuasive writing techniques to liberate the conceptual writer in you. 

COURSE OBJECTIVE:

Students will know and practice the real “secrets” behind a persuasive creative writing. They will learn that the art and science of direct-response “piece of writing” involves strategically delivering words (whether written or spoken) that get people to take some form of action.

WHAT YOU WILL GAIN FROM THIS COURSE

The principles and structures of "writing to sell" and mastering writing for various media, in various formats. 

THE COURSE WILL COVER

* What is Creative Copywriting

* The headlines
* Short copy
* Long copy

* Creating a concept

* The campaign

 

"The course helped me develop and implement an engaging writing style for many formats. It also enhanced me in coming up with the best concept for my ideas"

 

Students:

Adham Tarek - CIC Student

Creative Creative Copywriting 

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