Great copy should be
Long enough to cover the essentials,
Short enough to keep it interesting!
WHO CAN JOIN
Working as - or - Looking to be:
Copywriter, Content Writer
Art Director, Creative Director
DURATION
7 weeks - Class per week
5 Weeks Classes /15h
2 Weeks Development Workshops /8h
+ Creativity enhancement's Activities /10h
TEACHING METHODS
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
TUITION
9,000 EGP
15% off for Undergraduate Student
15% off for Fresh Graduate of 2 Years
Installments on 6 months with CIB
CREATIVE COPYWRITING
COURSE
Simply put...Creative copywriting is writing to sell!
Be it for ads or other promotional materials, this course will teach you creative and persuasive writing techniques to liberate the conceptual writer in you.
COURSE OBJECTIVE:
Students will know and practice the real “secrets” behind a persuasive creative writing. They will learn that the art and science of direct-response “piece of writing” involves strategically delivering words (whether written or spoken) that get people to take some form of action.
WHAT YOU WILL GAIN FROM THIS COURSE
The principles and structures of "writing to sell" and mastering writing for various media, in various formats.
THE COURSE WILL COVER
* What is Creative Copywriting
* The headlines
* Short copy
* Long copy
* Creating a concept
* The campaign
"The course helped me develop and implement an engaging writing style for many formats. It also enhanced me in coming up with the best concept for my ideas"
Students:
Adham Tarek - CIC Student
Creative Creative Copywriting
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Meet
The Real World
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