Great copy should be like
Long enough to cover the essentials,
Short enough to keep it interesting!
WHO CAN JOIN
Copywriter, Content Writer
Art Director, Creative Director
5 weeks - 1 class per week
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
Simply put...Creative copywriting is writing to sell!
Be it for ads or other promotional materials, this course will teach you creative and persuasive writing techniques to liberate the conceptual writer in you.
Students will know and practice the real “secrets” behind a persuasive creative writing. They will learn that the art and science of direct-response “piece of writing” involves strategically delivering words (whether written or spoken) that get people to take some form of action.
WHAT YOU WILL GAIN FROM THIS COURSE
The principles and structures of "writing to sell" and mastering writing for various media, in various formats.
THE COURSE WILL COVER
* What is Creative Copywriting
* The headlines
* Short copy
* Long copy
* Creating a concept
* The campaign
The Real World
Who does what inside the Agency by Head of Departments in Multinational Agencies