WHO CAN JOIN?
You create content.
Or you're about to.
WORKING AS
Content Creator
Social Media Specialist
LOOKING TO BE
Creative Strategist
Social Media Manager
Content Lead
WHAT YOU'LL WALK OUT WITH
You write briefs creatives actually want to crack.
01
Real research
Qual, quant, cultural, social. Pick the right tool for the right question.
02
Insight, not observation
Learn the difference — and stop confusing them in briefs.
03
Brief that unlocks
A single-minded proposition creatives can build a campaign on.
THE CANON
The briefs
behind the work.
Every great campaign started as a great brief. We study both.
7 Weeks Program
30 HOURS TOTAL
5 Classes
CRAFT
Sessions
DEVELOPMENT
14,450 EGP
+ REGISTRATION FEES + IAA LOGO ON CERTIFICATE
7 WEEKS - CLASSES & DEVELOPMENT SESSIONS
Program Outline
-
The benefit of Account Planning, Planner Job role in depth
-
Understanding Communication objective
-
Qualitative Research and Quantitative Research
-
Building a Narrative of Statistics, Insights and Evidence and Measuring Effectiveness