“Planning  was only ever designed to answer one question.  Why the F*** should they?” ... Tony Stead

WHO CAN JOIN

Working as /or/ Looking to be:

Account Planner

Strategist 

Account Executive

Account Manager

Brand Manager

Marketer

DURATION

7 weeks - Class per week:

5 Weeks Classes /15h

2 Weeks Development Workshops /8h

+ Creativity enhancement's Activities /10h

TEACHING METHODS

Lectures, training, demonstrations and

critique of assignments

Teaming up with other courses students to work on Global Competition

TUITION

6300 EGP

15% off for Undergraduate Student

15% off for Fresh Graduate of 2 Years

25% off for Undergraduates & Fresh Graduates of Registered Universities

Installments on 6 months with CIB

ACCOUNT PLANNING TOOLS ​COURSE

“Planning  was only ever designed to answer one question.  Why the F*** should they?” ... Tony Stead

Account planning brings the focus on the consumer into the process of developing advertising, an advertising agency discipline and sometimes department that works alongside client facing managers (account management), buying advertising (media), and creating advertising (creative).
 

Account planning makes it easier to sell a campaign to a client because the agency can explain quite specifically why the advertising should be done a particular way.  

THE COURSE WILL COVER

* The benefit of Account Planning, Planner Job role in depth
* Understanding Communication objective and the role of the communication idea
* Qualitative Research and Quantitative Research, 

* Building a Narrative of Statistics, Insights and Evidence

* Effective Activation:

   - Driving Effective Integrated Activation

   - Measuring Effectiveness

Meet 

The Real World

of Advertising

Who does what inside the Agency by Head of Departments in Multinational Agencies