WHO CAN JOIN
Working as - or - Looking to be:
Graphic Designer, Art Director,
Creative Director, Brand Manager
& Product Owner,
REQUIRMENT
Previous experience, Min 1 year
or Same field Studying Major
DURATION
7 weeks - Class per week:
5 Weeks Classes /15h
2 Weeks Development Workshops /8h
+ Creativity enhancement's Activities /10h
TEACHING METHODS
Lectures, training, demonstrations and
critique of assignments
TUITION
9,000 EGP
15% off for Undergraduate Student
15% off for Fresh Graduate of 2 Years
Installments on 6 months with CIB
BRAND BUILDING
COURSE
Brand Building comprises of creating value to consumers that how consumers feel, think and know about your brand!
In this course you will learn how to establish a brand with strong personality, the brand building process and how can be applied to either creating of a new brand or the rebranding of an existing firm. the context in which the process is used, what happens during each phase, and what success
COURSE OBJECTIVE
Create a brand with personality from Scratch and Develop an existed brand in different cases to meet the new objective of the brand.
WHAT YOU WILL GAIN FROM THIS COURSE
Learn how to build, develop and leverage a strong brand
THE COURSE WILL COVER
* What is a brand & the key concepts in Branding
* Process of Brand Building, When do we need the branding process
* Branding Strategy, How to put it perfectly to ensure the success of your brand
* Branding Identity & Tools, How to turn your brand into something tangible creating the most visible elements of your brand
* Brand Launching, How to launch your brand Internally and Externally
* Brand Building-on, How to convert that brand into market value
“Think,When people use your brand name as a verb!
Meet
The Real World
of Advertising
Who does what inside the Agency by Head of Departments in Multinational Agencies
