WHO CAN JOIN?
You build brands.
Or you're about to.
WORKING AS
-Graphic Designer
-Art Director
LOOKING TO BE
-Graphic Designer
-Art Director
-Creative Director
-Brand Manage
WHAT YOU'LL WALK OUT WITH
You build brands — not decorate them.
01
Positioning that holds
Find the territory only this brand can own. Defend it.
02
Architecture & portfolio
Sub-brands, ranges, endorsement — structured so nothing collapses.
03
Belief system
Purpose, values, personality. What the brand stands for when nobody's buying.
THE CANON
The brands
that built themselves right.
Not the logos. The thinking underneath. We break down how they made every decision.
7 Weeks Program
30 HOURS TOTAL
5 Classes
CRAFT
Sessions
DEVELOPMENT
14,450 EGP
+ REGISTRATION FEES + IAA LOGO ON CERTIFICATE
7 WEEKS - CLASSES & DEVELOPMENT SESSIONS
Program Outline
-
Introduction & intro to The world of Brands
-
The Phases of the Branding Process, Phase 1 Brand Strategy
-
The Phases of the Branding Process, Phase 2&3 Brand Identity - Brand Tools
-
The Phases of the Branding Process, Phase 4&5 Brand Launch - Brand Building