WHO CAN JOIN
Marketer, Brand Manager, Product Owner, Graphic Designer, Art Director, Creative Director
Previous experience, Min 1 year
or Same field Studying Major
5 weeks - Class per week
Lectures, training, demonstrations and
critique of assignments
Brand Building comprises of creating value to consumers that how consumers feel, think and know about your brand!
In this course you will learn how to establish, generate awareness and promote company's service or product using strategies and tactics.
Also you will learn how to enhance brand equity using advertising campaigns and promotional strategies
Create a brand that could be told in unified story,
Plan how attract your audience and convert them to costumers
Outline how you want your brand to look, and then create outsource instructions so you can hire designers.
Maintain a consistent brand personalty
WHAT YOU WILL GAIN FROM THIS COURSE
Learn how to build, maintain, and leverage a strong brand
THE COURSE WILL COVER
* Process of Brand Building
* Product Brand vs Service Brand vs Retail Brand
* Describe your brand
* Brand Differentiation & Positioning
* Brand Promotion
* Personalise the Brand
* Evaluate the Brand