ACCOUNT MANAGER

Communication dept.

Job Role


The advertising account manager is the link between the client and the entire agency team. Along with their team the account manager acts as both the salesperson for the agency and as the client's representative within the agency.

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ACCOUNT PLANNER

Planning dept.

Job Role


Advertising account planner is responsible for planning, defining and implementing the creative brief for new ad campaigns. They provide projects with strategic direction and define the guidelines from which the creative team can work their magic.

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COPYWRITER

Creative dept.

Job Role


Copywriter work with Art director to come up with concepts, CW is responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts.

ART DIRECTOR

Creative dept.

Job Role


Art director set the visual tone for—and ultimately direct—all visual aspects of an ad campaign for a client. Though they usually report to the creative director, their managerial role involves overseeing the aesthetic vision of an advertisement