BBC's challenge was that they wanted people in the UK to discover the different media platforms that the BBC offers. We tackled this by creating a campaign titled, Got it? Get it! by BBC.
The campaign aims to raise awareness of BBC's platforms by hanging posters around the UK's public transport systems, these posters were designed to raise awareness of the expanse of BBC’s services, we aimed to do this by researching notable platforms that offer a specific media resource, such as documentaries or music streaming, and utilizing their logo to be used alongside BBC’s name.
This method will let the target audience identify the logo of said platform, and correlate it with BBC, thus identifying BBC as a provider of such service.
Student: Ameena Houtta
Student: Aly Mohamed
Student: Ahmed Abd El-Moneim