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  • Writer's pictureAd Schools & Ad People

21 Grams - It Hides In the Dark


Melanoma is a type of skin cancer represented as black spots or moles. We created a transparent billboard, using Day & Nighttime factor, representing white and dark-skinned people.


This transparent billboard hits the target audience and it’s going to be in most neighborhoods that have the dark-skinned population to get the maximum effect of the message.


The call to action is a website to reassure people who may be panicked. Tell more about Melanoma, its different types to investigate themselves. If anyone suspects a spot, they can capture a photo of the suspicious spot and upload it to the website.


A special medical team of Dermatologists will check these pictures and report, reassure, or refer to the next step of investigations.



Student: Moustafa Shalaby

Student: Ahmed Abd El-Moneim

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